Samantha began her career in the then newly formed Media department of Melbourne advertising agency FCB in 1999.  After two years Samantha turned her creative interests towards graphic design, and after completing an intensive computer graphics course at Shillington College in Melbourne, joined Sidekicks FBR.  Her background in advertising and graphic design has seen the successful growth of the design arm of Sidekicks FBR.

Samantha also maintains a high level of experience in administrative and executive support roles enabling flexibility and professionalism in the services she provides, as well as a thorough knowledge of the Microsoft Office suite of programs.

Samantha holds an Associate Diploma of Business (Advertising) (Holmesglen TAFE) as well as a Certificate IV in Computer Graphic Design (Shillington College).